Salted
A clean, everyday crisp with balanced salt and a naturally satisfying crunch.
NexGen Foods products
Crispeez banana chips.
Crispeez is NexGen Foods' first flagship consumer brand: a locally available banana chips line with bold flavors, crisp texture, and clear pack benefit cues.
3Released flavors
PKR 50Retail pack line
LocalStore availability
Crispeez
Salted
A clean, everyday crisp with balanced salt and a naturally satisfying crunch.
CrispierTastierHealthier
Current line
Three flavors for everyday retail.
Made for approachable trial, repeat snacking, and simple shelf communication.
Texas BBQ
Smoky, bold, and familiar for customers who want a fuller savory bite.
Thai Chilli
A bright chilli profile with heat, tang, and a snackable finish.
Pack highlights
Benefit cues customers see right on the pack.
Crispeez keeps the message simple: visible, shelf-ready cues that are easy for customers to understand at a glance.
01
Zero Trans Fat
A cleaner fat profile callout for modern snack buyers.
02
Low Starch
A fruit-based alternative with a lighter starch positioning.
03
High Fiber
Designed around the natural qualities customers expect from banana chips.
04
Rich Potassium
A familiar banana benefit brought into a crisp, snackable format.
Conventional vs Crispeez banana chips
A more distinctive shelf story than regular potato chips.
Crispeez stands out through a new chip base, visible pack cues, and familiar savory flavors in a format people can understand quickly.
Conventional
Potato chips
Familiar, crunchy, and widely available, but often positioned mostly around flavor and habit.
VS
Crispeez
Banana chips
A fruit-chip format with stronger shelf cues: fiber, low starch, zero trans fat, potassium, and released local flavors.
01
Everyday choice
Potato chipsA regular fried potato snack for a familiar chip craving.
Crispeez edgeA fresher alternativeA crispy banana snack for people who want something a little different.
02
What the pack tells you
Potato chipsUsually focuses on flavor, crunch, and the classic chip experience.
Crispeez edgeMore information upfrontClearly shows high fiber, low starch, zero trans fat, and rich potassium.
03
Taste expectation
Potato chipsSavory, salty, and familiar.
Crispeez edgeFamiliar flavors, new baseCrispy with a banana base, available in Salted, Texas BBQ, and Thai Chilli.
04
Snack feel
Potato chipsThin chip crunch that people already know.
Crispeez edgeMore bite per chipA thicker, crispier bite with a more filling snack feel.